How All In Tree Services & Pro Doubled Revenue and Dominated Local Search in Metro Atlanta
Introduction
In the competitive world of tree services, All In Tree Services & Pro was battling for visibility, consistency, and growth. Serving North West Georgia and the Metro Atlanta area, the company offers comprehensive tree services, including trimming, stump grinding, emergency storm cleanup, and land clearing for both residential and commercial clients. Facing market saturation and digital chaos from previous marketing firms, they turned to a focused local SEO and lead generation strategy — and the results have been nothing short of transformational.
Tree Service SEO Project Overview
| Client Profile | Residential and commercial clients |
| Location | North West Georgia and Metro Atlanta (multiple cities) |
| Type of Service | Full-suite tree care services |
| Specific Needs | Low visibility, hijacked website, mismanaged assets, low lead flow |
| Products/Platforms Used | Nearby Now, call tracking, Google LSAs, GBP optimization |
| Duration | Ongoing since 2024 |
| Challenges | Competitive market, fragmented digital assets, lack of cohesive strategy |
| Outcome | Surge in lead volume, search dominance, increased revenue |
| Maintenance Recommendations | CRM, automation, review management, ongoing content |
SEO & Marketing Strategy – Hyperlocal SEO, Automation, and Rapid-Response Ads
To overcome stiff competition and generate immediate cash flow, we deployed a multi-channel strategy focused on local dominance, operational efficiency, and fast action in high-demand situations.
SEO Implementation
- Created targeted landing pages aligned with each Google Business Profile
- Integrated Nearby Now for real-time, geo-tagged content
- Published city-specific service content focused on local intent keywords
- Performed citation clean-up and schema implementation
- Rebuilt a fast, conversion-optimized website with 301 fixes and proper tracking
GBP Optimization & Review Strategy
- Optimized GBP listings with geo-tagged images, keywords, and services
- Implemented a structured review request system (text-based and in-person)
- Grew reviews across multiple cities, boosting visibility in local packs
Call Tracking & Centralized Lead Flow
- Set up tracked numbers across cities and ad channels
- Deployed live chat and central scheduling funnel to ensure rapid follow-up
Paid Ads & Emergency Campaigns
- Built and optimized Google LSAs by ZIP and service type
- Launched retargeting and awareness campaigns on Facebook
- Ran storm-response PPC in Valdosta and Augusta, booking out crews for months
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Results & Impact
From Calls Per Week to Market Leader in Metro Atlanta
Lead Generation Growth
- From a handful of weekly calls to 10–15 quality leads per day
- Major lead surges during storms via fast-launch ad campaigns
Online Visibility
- 4,000% YoY website traffic increase
- Multiple GBP listings ranking in the Local Pack, including:
- Smyrna
- Hiram
- Powder Springs
- Mableton
- Fayetteville
Reputation Growth
- Added 200+ new reviews across GBPs
- Reviews helped unlock higher conversions and map visibility
Revenue Impact
- Scaled from $800K in 2023 to $1.5M in 2024
- Projected to hit $2.5M – $3M in 2025
- Added new crews and expanding staff to meet growing demand
Challenges & Solutions
Reclaiming Control and Building the Right Foundation
Challenge: Disjointed Asset Ownership
Solution: Reclaimed all digital assets and consolidated ownership under the business.
Challenge: Poor Website Infrastructure
Solution: Rebuilt the site from scratch with clean code, SEO best practices, and full tracking.
Challenge: Brand Inconsistency & Weak Citations
Solution: Cleaned and standardized citations, unified branding across platforms, and corrected all NAP data.
Conclusion & Next Steps – Scaling Sustainably in a Competitive Market
All In Tree Services & Pro is now positioned as a local authority with the digital infrastructure to match. With a stable pipeline, rapid response ad capabilities, and a trustworthy online presence, the next chapter is about scaling smart.
Future Plans
- Implementing a CRM system and lead nurturing automation
- Driving repeat business with review requests and email/SMS follow-ups
- Launching direct mail and yard sign campaigns for local saturation
- Hiring more crews and expanding the sales team
- Continuing to defend and grow market share with SEO vigilance
Contact All In Tree Services & Pro
| Name | All In Tree Services & Pro |
| Service Area | Serving North West Georgia & Metro Atlanta |
| Phone | 470 608 2545 |
| Website | https://allintreeservicesandpro.com/ |
| Google Business Profile | https://www.google.com/ |
| Podcast | www.postcast.com/ |