How Vilchis Tree Service Pros Tripled Targeted Leads in 60 Days with Local SEO
Introduction: From Scattered Strategy to Sustainable Growth
Vilchis Tree Service Pros, a residential and commercial tree service provider serving Acworth, Kennesaw, and Marietta, GA, came to us with a familiar challenge: low lead volume, no online rankings, and a digital presence they didn’t fully control. They had relied on overseas developers and lead gen platforms, with little to show in the way of owned growth.
We helped them take back control — and triple their targeted leads in just 60 days.
Tree Service SEO Project Overview
| Client Profile | Residential and commercial tree service provider |
| Location | Acworth, Kennesaw, and Marietta, GA |
| Type of Service | Full-service tree care (removal, trimming, stump grinding, etc.) |
| Specific Issues | Low online visibility, fractured digital assets, inconsistent NAP |
| Marketing Assets Used | Existing website, Google Business Profiles, new blog and service pages |
| Project Duration | Ongoing, with major results within 60 days |
| Challenges | Asset access issues, NAP inconsistencies, high local competition |
| Challenges | Tight marketing budget and high competition |
| Outcome | Tripled lead volume, major improvements in traffic and rankings |
| Maintenance Plan | Continued content, CRM training, new ad campaigns |
Strategy Breakdown: Local SEO and Lead Generation Execution
With zero digital assets, we focused on cost-effective, high-impact strategies:
Website Optimization & Content Creation
We improved the existing website by:
- Creating hyper-local content for Acworth, Kennesaw, and Marietta
- Fixing URL structures and schema markup
- Adding supporting service area pages linked to each GBP
- Installing clear, conversion-optimized CTAs to drive form fills and calls
Google Business Profile Optimization
We:
- Claimed and verified the main GBP after previous access issues
- Added services and optimized categories
- Resolved NAP issues and built consistent local citations using Moz Local and BrightLocal
Content Strategy
- Created location-focused blog posts to build topical authority
- Added detailed FAQs to capture long-tail search intent
Lead Generation Systems
- Built out web assets designed for high conversion
- Ensured the business now owns all digital infrastructure
Advertising Launch
- Began the rollout of Local Service Ads (LSAs)
- Set the stage for future Google PPC and Facebook Retargeting campaigns
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Results & Impact
- 3X Lead Volume in just 60 days
- Consistent month-over-month traffic growth to the website
- High-converting calls and clicks from optimized Google Business Profiles
- Ranking gains for “tree service Acworth” and growing visibility in surrounding cities
- Significantly improved brand control and consistency across the web
Challenges & Solutions
Challenge: Fractured Digital Asset Ownership
Due to reliance on overseas agencies, the client had no control over their hosting or website access.
Solution: We consolidated all assets under one platform the business owns, ensuring complete transparency and access moving forward.
Challenge: NAP Inconsistencies Across Listings
The client had outdated or mismatched Name/Address/Phone details on multiple platforms.
Solution: We cleaned and unified all citations using industry tools, which improved both trust and local rankings
Conclusion & What’s Next
Vilchis Tree Service Pros is now positioned as a trusted, high-visibility brand in its core markets. The owner has noticed a real increase in calls and work volume — a clear ROI on our strategic SEO efforts.
Next steps include:
- Expanding into additional cities
- Running Facebook Retargeting campaigns
- Training the internal team to use the SteelToe CRM effectively
- Continuing to create hyper-local content and strengthen city-specific authority
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| Name | Vilchis Tree Service Pros |
| Service Area | Acworth, Kennesaw, Marietta GA |
| Phone | 470-914-2221 |
| Website | https://vilchistreeservicepros.com/ |
| Google Business Profile | https://www.google.com/ |
| Podcast | www.postcast.com/ |