Dominating Douglasville: How Douglas County Tree Service Tripled Organic Leads & Cut Acquisition Costs
Client Overview : Douglas County Tree Service
- Business Name: Douglas County Tree Service
- Location: Douglasville, Georgia and surrounding areas
- Client Type: Residential and Commercial Tree Service Provider
- Previous Marketing Efforts: Basic website with no active SEO. Relied heavily on third-party lead generation platforms.
- Key Challenges:
- Poor search visibility (website and Google Business Profile)
- Dependence on high-cost lead gen platforms
- Low organic traffic and few direct leads
- Poor search visibility (website and Google Business Profile)
Project Goals – Boosting Visibility & Lowering Lead Costs
The client partnered with us to convert their underperforming website into a high-performing, lead-generating asset. The main objectives:
- Redesign site structure with high-converting CTAs and contact forms
- Rank for high-intent keywords with local and service-based modifiers
- Generate consistent, qualified leads organically
- Lower overall customer acquisition costs by reducing reliance on lead platforms
Target Keyword Themes:
- Tree Service Douglasville
- Emergency Tree Removal
- Tree Cutting Company Near Me
- Tree Trimming Douglasville GA
Top Competitors Tracked:
- Caldwell Tree Care
- Tree Works Unlimited
- Reyes Tree Service
Local SEO & Organic Growth Strategy
We rolled out a fully organic SEO campaign, designed to deliver quick wins while setting up scalable growth.
On-Site SEO Enhancements
- Resolved technical issues using Screaming Frog and internal audits
- Built out location-specific and service-focused content with FAQs
- Implemented schema markup for enhanced search features
- Optimized meta titles, headers, and keyword placement
- Integrated interlinking and clear CTA pathways for better conversion
Off-Site Tactics
- Built high-authority local citations and cleaned up NAP inconsistencies
- Secured relevant backlinks from regional sources
- Fully optimized the Google Business Profile for relevance and prominence in the local map pack
Tracking & Tools Used
- Ahrefs, Moz Local, Screaming Frog, Google Analytics, Local Brand Manager, and Google Search Console
- Monitored progress via geo-grid visibility tools and form/call conversion tracking
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Results & Impact – High-Intent Traffic, More Jobs, Better Leads
- 300% increase in organic traffic within the first 60 days
- High conversion growth through buyer-intent keyword targeting
- Top 3 rankings for multiple priority keywords in Douglasville
- Consistent presence in the Google local pack across a wide geo grid
- Surge in direct leads via calls and contact forms, resulting in more booked jobs
- Higher close rate, as leads were now influenced by the company’s strong review profile, not just pricing
- Significant reduction in spend on third-party lead services
Challenges & Strategic Solutions
We faced initial technical constraints with the existing site structure. Instead of a full redesign, we opted for:
- A cost-effective retrofit of the current website, improving structure and speed
- Scalable enhancements that would support future growth
- A clear roadmap that focused on quick ROI while laying the groundwork for ongoing content and brand expansion
This hybrid solution allowed us to balance speed, efficiency, and long-term potential — all while delivering results within the client’s budget.
Conclusion & Ongoing Growth
Our strategy for Douglas County Tree Service focused on smart resource allocation and targeted, local-first SEO. By identifying low-hanging fruit and optimizing what already existed, we delivered rapid results and long-term growth potential.
Today, the client:
- Enjoys a steady stream of high-quality leads
- Has scaled back on costly third-party lead gen
- Is reinvesting in brand development and service area expansion
Douglas County Tree Service is now firmly positioned as a market leader in Douglasville, ready to scale efficiently and sustainably.
Contact Douglas County Tree Service
| Name | Douglas County Tree Service |
| Service Area | 3666 GA-5 #222, Douglasville, GA 30135 |
| Phone | +1 (678) 675-1313 |
| Website | https://www.dctreeremoval.com/ |
| Google Business Profile | https://www.google.com/ |
| Podcast | www.postcast.com/ |