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The Market is Changing – Are You Ready? Over the last few months, we’ve been getting a lot of calls from clients—current and potential—who are feeling the strain of 2025’s contracting market. The economic shifts post-COVID were inevitable, and while they may not signal doom and gloom, they certainly pose new challenges for businesses, especially […]

When I was in college, I worked at Home Depot in the paint department. Every weekend, without fail, I helped the same West Cobb moms trying to recreate whatever bathroom or kitchen they saw on Pinterest. They’d bring in every color fan deck under the sun: Sherwin-Williams, Benjamin Moore, you name it, and we’d spend

Short Answer: Yes. But Is That Really the Best Use of Your Time? We get this question all the time. “Can I do SEO myself?” And the honest answer is, absolutely. No matter what some company wants to sell you, there’s no magic formula, there’s no hidden wizardry, no secret levers behind a curtain. Especially

The Most Important Metric You’re Probably Ignoring or Don’t Understand Most service business owners know how to track revenue, expenses, and maybe even ROI. But very few truly understand Customer Acquisition Cost (CAC) and even fewer are using it to guide real decisions. At SteelToe Digital, CAC isn’t just a stat we review now and

Let’s get something out of the way. I’ll shout it from the rooftops if you’d like. You might not like it, but it’s true. You’re probably undercharging. Not because you’re trying to be the cheapest or because you don’t do good work, but because you think that winning every job means you’re succeeding. The truth