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Tales from
the trades.

Marketing plays, lead-gen tactics, and straight talk for contractors who’d rather grow than get sold to. Written by operators who’ve actually done the work.

20 Plumbing Business Marketing Ideas That Actually Bring in Calls

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

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125 Creative Septic Company Names

125 Creative Septic Company Names (+ How to Pick the Right One)

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

125 Home Inspection Business Names

125 Home Inspection Business Names (+ How to Pick the Right One)

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

How Much Does a Home Inspection Cost? (2026 Pricing Guide)

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Home Service Website Design

Home Service Website Design: What the Best Sites All Have in Common

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Home Service Marketing: The 2026 Strategy Guide for Trades Businesses

Home Service Marketing: The 2026 Strategy Guide for Trades Businesses

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

150 Catchy Tree Service Business Names

150 Catchy Tree Service Business Names (+ How to Pick One That Works)

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

How to Get More Plumbing Leads

How to Get More Plumbing Leads (Without Relying on Word of Mouth)

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Plumbing Company Reviews: How to Get More 5-Star Google Reviews

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Social Media for Plumbers

Social Media for Plumbers: Which Platforms Work and What to Post

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Google Ads for Plumbers

Google Ads for Plumbers: How to Run PPC That Actually Pays Off

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Plumber Website Design

Plumber Website Design: What Your Site Needs to Convert Visitors into Calls

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Local SEO for Plumbers

Local SEO for Plumbers: Dominate Google Maps in Your City

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

The Shop Memo

Plays for your inbox, ~2x a month.

One short email with a marketing play you can actually run, a real number from the field, and zero filler. Built for busy operators.

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