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Talking Shop

Tales from
the trades.

Marketing plays, lead-gen tactics, and straight talk for contractors who’d rather grow than get sold to. Written by operators who’ve actually done the work.

20 Plumbing Business Marketing Ideas That Actually Bring in Calls

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

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Google Ads for Septic Companies: Is Pay-Per-Click Worth It?

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Land Clearing SEO

Land Clearing SEO: How to Rank on Google and Get More Jobs

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Land Clearing Marketing

Land Clearing Marketing: The Complete Guide for 2026

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Land Clearing Website Design

Land Clearing Website Design: What Drives More Quote Requests

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

How to Get More Land Clearing Leads in 2026

How to Get More Land Clearing Leads in 2026

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Google Ads for Land Clearing Companies

Google Ads for Land Clearing Companies: A Beginner’s Guide

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Home Inspection Marketing

Home Inspection Marketing: How to Get More Clients in 2026

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

SEO for Home Inspectors

SEO for Home Inspectors: How to Get Found on Google

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Home Inspector Website Design

Home Inspector Website Design: What Turns Visitors into Booked Inspections

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Mold Testing Marketing

Mold Testing Marketing: How to Get More Clients Without Referrals

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

How to Get More Home Inspection Leads in 2026

How to Get More Home Inspection Leads in 2026

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Google Ads for Home Inspectors

Google Ads for Home Inspectors: A Complete Guide

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

The Shop Memo

Plays for your inbox, ~2x a month.

One short email with a marketing play you can actually run, a real number from the field, and zero filler. Built for busy operators.

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