Marketing plays, lead-gen tactics, and straight talk for contractors who’d rather grow than get sold to. Written by operators who’ve actually done the work.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.

Every weekend at the paint counter, I watched homeowners chase the perfect Pinterest color — and never actually paint the room. Most contractors do the same thing with their website. Here's what to build first.
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